There are things in our life that we do not like to do and we find any reason to leave the unpleasant work behind and start doing anything else. At the same time this kind of work you hate doesn’t disappear and ultimately you have to do it. Kathy Dusenbery always says that there aren’t things that are impracticable – you just need to find people who are experts in this area and give this bunch of work to them. You should pay them as well. And when you need to deal with political games and intrigue you should keep in mind that to achieve success the majority of your competitors will definitely use any methods to come up with outstanding ideas and brilliant election-programs at the expense of throwing mud at your reputation. This has always been and would never end. But is there any other way to make yourself popular among people whose votes still count and necessary to you to win the elections? Sure! Thousand of ways to become a populat candidate without ruining the reputation of your rivals. For instance, you need to start a promo campaign and give everyone custom magnets - small promotional items with a logo of your campaign. This is useful and will always be in front of the eyes if people stick them to their refrigerators.